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Miss Saigon breaks one-day box office sales record

The return of West End musical Miss Saigon broke box office records yesterday, with £4.4 million takings from ticket sales in just one day.

Tickets went on sale yesterday at 10am and by the afternoon the West End hit had broken the previous record for one-day box office sales, which was set in March when The Book Of Mormon took £2.1million in a day.

Producer Sir Cameron Mackintosh said: ‘I’m truly flabbergasted with the box office take.

‘I knew people loved Miss Saigon and had taken it to their hearts but this is beyond my wildest dreams.

‘The atmosphere down at the theatre today is full of excitement and I can’t wait to bring my new production back to the West End.’

Miss Saigon first ran in London at the Theatre Royal Drury Lane 25 years ago, and has played in 300 cities in 15 different languages.

The show by Alain Boublil and Claude-Michel Schonberg’s is based on the opera Madame Butterfly, and it tells the tragic story of an orphaned Vietnamese girl, Kim, who falls in love with an American GI named Chris.

Miss Saigon will begin its run at the Prince Edward Theatre on May 3 and tickets are being sold up to October 25 next year.

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