Days Out


ITV Daytime Studios Tour launches in London

Fans can visit iconic sets at ITV's White City location.

Find tickets here

ITV have officially launched the ITV Daytime Studios Tour, offering visitors the opportunity to delve behind the scenes at Television Centre in London.

Giving guided tours around the iconic studio sets, visitors are invited into the home of Good Morning Britain, Lorraine, This Morning and Loose Women, discovering what goes on both behind and in-front of the cameras.

Television Centre hosts the production of over 2000 hours of TV a year. Guests are guided around the home of ITV Daytime in White City, West London, hearing stories and insights directly from the studio floors.

Passionate tour guides offer never-before-revealed insights into the creation of some of the nation’s favourite shows, from seeing inside the creative department of This Morning, to how the set of Lorraine is dramatically transformed into that of Loose Women in less than an hour. There’s opportunity to read the weather on the Good Morning Britain set, and to hear from the stars of the shows themselves through specifically created video footage played at each stop.

The ITV Daytime Studio Tour also includes plenty of opportunity for pictures and selfies on the iconic sets – including the famous This Morning sofa – and explores the production corridors which lead to the green rooms, production offices, make-up areas and more.

An absolute must-see for any daytime TV aficionado, the tours offer genuinely exciting anecdotes and facts about the shows. Navigating the many corridors and stairs that supply the surprisingly intimate studios, visitors are offered a unique insight into the impressive work that brings the shows to life.

“We’re delighted to be welcoming viewers to our studios to get even closer to our flagship shows Good Morning Britain, Lorraine, This Morning and Loose Women,” says Emma Gormley, MD ITV Studios Daytime. “We’re proud to produce some of the UK’s most popular shows and their fans – our viewers – are extremely important to us, making this even more of an exciting opportunity.”

ITV Daytime moved to the White City location last year, having previously called South Bank home. With 27,000 sq ft of space and over 350 staff, the studios remain one of the most important in the world of broadcasting here in the UK.

The ITV Daytime Studios Tour joins other ITV live events such as Coronation Street The Tour, Emmerdale Village Tour, and This Morning Live.

The tours last approximately 90 minutes with access to three of the four sets on any given tour, depending on production that day. Weekend and weekday tours are also available.

Tickets for the ITV Daytime Studios Tour are available now through