Meet the California raised music maker who's cultivated a huge online following with her soul-stirring pop.
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Although officially only releasing music for the past six months, California raised pop maker Gracie Adams has already made a name for herself in the most competitive of environments.
Posting snippets of music online, Abrams first cultivated a following on Instagram, connecting with producers from across the world, as well as growing an increasingly fervent fanbase. Props came from her contemporaries too, with New Zealand megastar Lorde commenting on an early video asking for Abrams to send her the MP3.
With these early clips, Abrams quickly demonstrated her developing songwriting prowess. The demand for Minor, a piano ballad about the juvenility of High School relationships and the inconvenience of curfews, led to the songwriter uploading a full version to YouTune late last year.
In the deeply intimate video, Abrams lets her vulnerable side shine. This follows into debut single proper, released last autumn. Mean It presents sultry dark pop, discussing holding on to the breaking fragments of a relationship.
Since her debut Gracie has gone on to release two more tracks, the enchanting slow-burner Stay – which has been endorsed by J-HOPE from K-Pop boyband behemoth BTS – and latest single 21, a fizzy mid-tempo groover that arrives just in time for better weather.
From artists such as the brilliant Charlotte Lawrence to the globe conquering Billie Eilish, it seems like Los Angeles has a monopoly on producing airwaves-dominating pop stars, and with Gracie Abrams, that stronghold looks set to continue.
More essential Gracie Abrams tracks
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