The brand new event comes to Glasgow in August 2020.
The Unsigned Music Awards will take over the Brighton Centre for the ceremony, taking place on the 16 May 2018 to launch the 13th edition of the festival.
“For the past 12 years The Great Escape has led the way in supporting upcoming talent, doing more than any other festival to get new and emerging bands onto the industry radar,” says CEO of MAMA Festivals and The Great Escape, Rory Bett. “Bringing the UMAs to The Great Escape is a perfect launch platform to the 2018 festival and just another way that we can continue to champion the music talent of the future.”
The nominees for the awards will be selected by the UK’s leading influencers, booking agencies, promoters and festival partners.
“We are excited to continue the growth of the Unsigned Music Awards as a platform to promote unsigned, self-signed and otherwise emerging artists, around the world,” CEO of UMA Music Group Simon O’Kelly adds. “Opening Europe’s largest festival for new music with an award ceremony that recognises only new music makes perfect sense and we can’t think of a more suitable partner to bring this vision to life, than Live Nation.”
With The Great Escape’s 2017 outing taking place earlier this month, you can check out what Ticketmaster got up to at the event in our Live Blog.
Early bird tickets for the Unsigned Music Awards are available now through Ticketmaster.co.uk.