London 2017 have teamed up with Blue Peter to ask children aged 6 – 15 to design the mascots for each Championship.
Olympic champion Dame Jessica Ennis-Hill and double Paralympic gold medallist Richard Whitehead MBE introduced the competition with Blue Peter, and will be judging the entries.
“I’m so excited to be part of the judging panel for the London 2017 mascot design competition” said Ennis-Hill. “It was a tough decision to end my career after Rio, but then it’s lovely to have the opportunity to be involved in making this year’s world championships a success.
“I think it is great the Organisers are asking children to design the mascots and as a mum I love the idea of youngsters becoming part of the Championships by designing the mascots.
“I remember watching Blue Peter when I was younger and I have great memories of how their competitions seemed really exciting. I hope that I can help choose a design that will become an iconic face of the Championships.”
The mascots will then play a huge part in the IAAF World Championships London 2017 and the World Para Athletics Championships this summer.
Not only that, the winner will be invited to Blue Peter to unveil their winning entry.
“I love the idea of running at a championships knowing I’ve been part of the creation of the mascot,” Whitehead agrees.
“As a dad I think London 2017 offers so much for families. Great ticket prices, a really family orientated atmosphere and lots of great role models for children to watch – as well as world-class athletics.”
All the details on how to enter are available over on the London 2017 website.
IAAF World Championships London 2017 and ParaAthletics tickets are on sale now through Ticketmaster.co.uk.