The Southampton Guildhall is to be renamed O2 Guildhall Southampton.
The Grade II Listed Building, which opened in 1937, will become the sixteenth venue in the partnership between Live Nation and O2 Telefónica.
Speaking on the latest addition to the O2 partnership, Paul Latham, COO, Live Nation said: “This is a fabulous example of how we at Live Nation work with our respective partners to deliver a great offering to our customers.
In this instance, we are combining the heritage and civic pride of our partner at Southampton Council with the vision and talent of our marketing partners at O2, to deliver enhanced facilities and engagement opportunities.”
Councillor Matt Tucker, Cabinet Member for Economic Development and Leisure Services for Southampton City Council, added:”Having this landmark building, as an O2 venue, represents a massive step forward in the establishment of the city’s Cultural Quarter.
This new relationship will help ensure that O2 Guildhall Southampton remains one of the most important event venues on the South Coast, encourage more visitors to the city and provide value for the people of Southampton.”
The O2 Guildhall Southampton is owned by Southampton Guildhall and operated by Live Nation UK.