For four years the good people behind Ja Ja Ja have been bringing Scandinavia’s finest musical exports to the capital, and next week the regular club night will host its first festival at The Roundhouse in London. Anna Hildur, director of Ja Ja Ja Festival and Nordic Music Export, tells us more:
Since 2009, Ja Ja Ja has built an unrivalled reputation for bringing to London the best new music from Denmark, Finland, Iceland, Norway and Sweden. For us, the festival marks a natural evolution of the club night, especially with the global recognition now given to Nordic musicians and The Roundhouse have been great partners. It allows bigger artists to help us shed a light on the up and coming like Mew, The Raveonettes, múm and NoNoNo – and it allows us to play around with the festival concept and create collaborations which increases our communication channels.
Copenhagen International Documentary Festival are partners hosting rarely-screened music documentaries, New Nordic Food is bringing cutting edge Nordic cuisine, Sindri from Sin Fang and Örvar from Múm are bringing us an art exhibitions and a record label market curated by Simon Raymonde. It will be a completely immersive experience – the closest you’ll get to Nordic cool without your passport and an air ticket.
Ja Ja Ja Festival takes place at Camden’s Roundhouse on November 08-09 and you can get tickets here.
If you’re still not convinced, here’s just some of the bands we can’t wait to see:
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