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London Tech Week Staff Profile: Beth James

As part of London Technology Week 2015, we wanted to give you an insight into some of the key tech roles based at Ticketmaster International’s HQ in London.

From UX, to engineering and product management, here’s a snapshot of what it’s like working for the world’s leading ticketing company and one of the top 10 ecommerce sites globally.

Beth James, Director of eCommerce Product

Beth James

What is your title, job role and tenure at Ticketmaster?
Director of eCommerce Product. I’ve been at Ticketmaster just over 4 years. I’m responsible for overseeing the product management of the B2C properties for Ticketmaster International and Live Nation International. I manage a team of Product Managers who drive the development of new features and optimisation workstreams to maximise online ticket sales, ticket management and browse experiences.

What is it like working at Ticketmaster?
I’ve been at my most comfortable, professionally, when working at Ticketmaster. There’s a relaxed culture here for a business that is so ambitious and fast moving. There’s a fantastic respect for all staff and the roles and responsibilities that each colleague is responsible for – so much so, that rather than scrabbling over each other, everyone (regardless of hierarchy or experience) is constantly learning from each other. This respect encourages autonomy within a structured and supportive environment.

What’s your day-to-day job like?
There are a number of typical elements to my day. I would oversee any of the product developments that my team are currently responsible for – whether that be at the discovery part, during delivery, preparations for launch or post launch analysis – and provide sign off or advice and input, as required. I am also responsible for defining the long term strategy and roadmap for the B2C ecommerce experience – this entails determining and reviewing business cases submitted, as well as creating these for product initiated concepts. On a daily basis, I am in contact with engineering, project and product and business stakeholders – communication is key to achieving a commercially sound, consolidated vision and feasible schedule to move forward with.

What’s your favourite part of your job?
I’m a bit of a data geek so I love forecasting the impact of a potential new feature or enhancement; making a judgement on whether it makes sense to take it forward and then, when something’s live, evaluating the resulting performance. It’s really (really!) fulfilling to see something you’ve conceived make it into production and have a big impact on the determined KPIs.

What’s been your favourite gig/show/event?
It’s a long time ago now but Pulp’s ‘Different Class’ tour always sticks out. More recently, the Jay-Z and Kanye West ‘Watch the Throne’ tour.

What advice do you have for people who want to work in your field?
Product is a great role if you’re a versatile individual who craves variety. You’re required to straddle business and technical concepts confidently and be able to extract requirements from business problems and translate those into deliverables. It’s critical that you hold strong communication skills and are able to be flexible according to shifting business priorities, taking others with you along the way.